Source library

Everything in this archive derives from a supplied body of campaign material. This page indexes that material by type. Paths are shown relative to the archive root; the original files are left untouched, and the source videos are not republished here.

The material falls into four layers of evidence, described in full on the methodology page:

1. Direct evidence — what actually appears on screen: the videos (the archive’s own files are not republished; each advertisement article instead embeds the official version from the campaign’s public YouTube playlist), their transcripts and timed subtitles, and the extracted keyframes with their JSON/CSV metadata and contact sheets.
2. Per-advertisement analysis — a detailed study of each ad, the primary analytical source for each advertisement article.
3. The master campaign analysis — a single study of the whole campaign, 2005–2026, underpinning the history, eras and themes.
4. The later synthesis (the “Lamb Brain”) — worldview, creative grammar, humour, tone and guardrails documents, treated as commentary rather than doctrine.

The index below is generated from the archive on every build.