Index
Characters, groups and institutions
The recurring figures of the campaign — the Lambassador and the man who plays him, the leads who replaced him, and the foils and institutions the comedy returns to.
- International institutions 3 ads
- The UN and international bureaucracy as recurring foils — the pompous formal authority that lamb and common sense ultimately outwit.
- Lee Lin Chin 1 ads
- The commanding lead of 2016's Operation Boomerang, cast against type as an action-movie spymaster — the campaign's first explicitly multicultural lead.
- Richie Benaud 1 ads
- The host figure of 2015's Richie's BBQ — a universally respected, unifying master of ceremonies, framed in contrast to the divisive Lambassador.
- Sam Kekovich 16 ads
- The former AFL footballer cast as the campaign's satirical lead — the 'Lambassador' who anchored its first decade and returns in later cameos.
- The Lambassador 11 ads
- The mock-nationalist 'state of the nation' persona embodied by Sam Kekovich — a satirical role, distinct from the man who plays it.
- Vegetarians and vegans 3 ads
- The campaign's most persistent exclusionary joke — and its sharpest unresolved tension between claiming inclusion and enforcing it.